Better Meta-Tags for Successful Web Sites

The Meta Tune approach creates meta-tags that complement the content of web sites. Meta-tags are not normally visible to users of web sites, but are used by search engines when indexing web sites. A web site with an unsuitable or un-set title, description or keywords will not be attractive to search engines, which will result in a poor ranking. For maximum effect, meta tags need to be tailored to be specific to each web page. Optimisation of metatags is one of the most cost effective ways of raising the number hits and page views of a web site.

Please contact us if you would like an independent assessment of the effectiveness of your web site and the meta-tags used.

Meta Tune works with web designers to help them expand the number of hits and page views. The table below has details of the Meta Tune approach to promoting web sites which will result in improved positioning on search engines.

Meta Tune analyses every page of the web site and extracts the key words and phrases that relate to the content. Results are compared with statistics on search engine keywords to determine the most used keywords.

Meta Tune prepares metatags for each web page that specify the title, keywords and description. Words are carefully selected to be a good match with popular keywords used on search engines.

Meta Tune replace the existing metatags with the revised metatags and load the revised pages onto your web site or updates can be sent to the web designer and applied by them.

Ranking in search engine listings are monitored. Meta-tags are adjusted to complement content that has been added or removed. Keywords are revised to ensure better search engine positioning.

 

The cost of preparing meta tags depends on the number of web pages. See Meta Tune prices page for full details. Some prices are listed below, followed by an explanation of the title, description and keyword components of meta-tags.

4 pages for £30 plus VAT (or US$54)
10 pages for £60 plus VAT (or US$108)
20 pages for £100 plus VAT (or US$180)

 

Web Page Title

The title is the most important meta-tag. On search engine listings, the title is displayed in bold along with the URL of the web site. The title will have a key impact on the decision of a user to view or not view a web site.

Words in the title of a web site are more significant in determining the order of listing of web sites than words in the content and words in the meta-tag description and keywords. The title appears at the top of a page when printed or displayed on a web browser.

Web Page Description

Some search engines display the description between the title and the URL of the web site. In these cases, the combination of description and title are key in guiding the user to visit the web site.

Words in the description are significant in determining the order of listing of web sites on search engines, but less so than the title. The description should be a summary of the content of the web page.

Web Page Keywords

Most search engines use keywords to determine the order of listing of web sites on search engines. Keywords are normally less sensitive than the title, description meta tag and the content of the web page. The keywords should be a summary of the content of the web page.

 

Meta Tune provide a money back warranty that the number of visitors and page views will be increased as a result of a redesign and tuning of meta tags. Can you afford not to Meta Tune your web site?

Web Designers - Meta Tune works with web design companies to help them build web sites that are attractive to search engines as well as visitors. Please contact us to establish how we can work with you to improve the effectiveness of your the web sites of your customers.

Web Site Owners - Are you unhappy with the number of sales leads generated by your web site? Please contact us if you would like an independent assessment of the effectiveness of your web site and a action plan to improve the web site.