Internet and Conventional Marketing with Meta Tune
Directories are an obvious choice
to market the services of most companies. In the United Kingdom, Yellow
Pages and Thomson produce both hard copy and web based directories. A
free listing is available on both these directories. Enhanced listings
or adverts may be required to generate a reasonable amount of business
from a directory, but at a cost.
This can be expensive, but can reach a large number of potential customers. Specialist magazines and regional newspapers are often better value that national publications.
Direct Marketing by E-Mail
Marketing by E-Mail can encourage
potential customers to visit your web site, but careful targeting is required
to avoid low response rates. Many businesses do not have the time or money
to do there own direct marketing by E-Mail or telephone. For smaller companies,
use of specialist direct marketing companies may be more cost effective.
A web site is a very useful point of contact for any marketing campaign, so the URL of the company web site should appear on as many items of stationary, brochures and literature as possible. Potential customers should be able to gain enough information about the business from the web site to decide that it is worth making direct contact.
Meta Tune can assist in tracking results of marketing campaign by performing detailed analysis of log files of web sites. Meta Tune can also gather data from questionnaires and web logs to assemble a complete picture of the strengths and weaknesses of marketing.